A career-skill course led by Dr Petra Wüst from Wüst Consulting GmbH, Basel, an industry expert of self-branding and self-promotion funded by the Marie Curie Alumni Association and in-kind by the University of Basel. The workshop was funded by the MCAA Switzerland, Germany, France and Italy Chapters.
The course consists of two parts:
Part 1: Individual preparation using the online platform (link provided below) where you will find the agenda of the course, the fundamentals of self-branding and a feedback exercise. Please make sure you watch all the videos. This content forms the basis of our work, and will not be revisited in detail at the workshop.
Part 2: Group training. This will take place at the University of Basel, Switzerland November 7-8, 2025; 9.00 – 16.15/16.30h.
Also check our article in the 12.2025 MCAA newsletter: Fröhlich T, Mendieta Jara MJ, Courtney-Mustaphi C, Avasthi A. 2025. The art of personal branding: Important to master, yet easy to ignore. MCAA Newsletter 45, December 2025.
originally posted: https://www.mariecuriealumni.eu/newsletters/45th-mcaa-newsletter/news-mcaa-art-personal-branding-important-master-yet-easy-ignore-december-2025